Adapting market research to the rapid evolution of needs for new products and services

Author(s)
Hippel, Eric von.; Sloan School of Management.
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Description
Includes bibliographical references (p. 21-23).
Date issued
1992
URI
http://hdl.handle.net/1721.1/2387
Publisher
Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
WP#3374-92-BPS
Series/Report no.
Working paper (Sloan School of Management) ; 3374-92.
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