15.810 Introduction to Marketing, Fall 2001

Blackwood, Rosa M.

Author(s)

Blackwood, Rosa M.

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Alternative title

Introduction to Marketing

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Abstract

This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. This course is a half semester MBA course taught to students in their first semester at Sloan. Together with their other core courses, students have the option of taking this course or an introductory finance course. This course is a prerequisite for all of the advanced marketing courses.

Date issued

2001-12

URI

http://hdl.handle.net/1721.1/35274

Other identifiers

15.810-Fall2001

local: 15.810

local: IMSCP-MD5-850ff13e3018faef8295c5d5e7dddb81

Keywords

competition, customer orientation, marketing, distribution policy, advertising, pricing, product strategy

Collections

Sloan School of Management (15) - Archived