Adaptive control systems in marketing

Author(s)
Little, John D. C.
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Date issued
1968
URI
http://hdl.handle.net/1721.1/46757
Publisher
[Cambridge, M.I.T.]
Other identifiers
adaptivecontrols00litt
Series/Report no.
Working paper (Sloan School of Management) ; 342-68.
Keywords
Marketing., Adaptive control systems.
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