Methodology for segmenting industrial markets on the basis of buying center composition

Author(s)
Choffray, Jean-Marie.; Lilien, Gary Louis
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URI
http://hdl.handle.net/1721.1/48387
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, M.I.T.,c 1979
Other identifiers
methodologyforse00chof
Series/Report no.
Working paper (Sloan School of Management) ; 1038-79.
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